Swedish Film Institute

The Management Group

Information about Swedish Film Institute management group. For press images, follow link at bottom of the page.

Åsa Sjöberg, acting CEO

Åsa Sjöberg Photo Pelle T NilssonÅsa Sjöberg has worked at TV4 and C More for many years and in several different roles, most recently as Content Director. Over the years, Åsa has represented TV4 in the Film Agreement Group and in several other contexts, for example the board of the Nordisk Film & TV Fond. Åsa Sjöberg is a journalist, has worked as an editor and producer and with development in television production. She has also studied ethnology at Stockholm University.

Mathias Rosengren, Deputy CEO and Head of Film Heritage

Mathias Rosengren has worked at the Swedish Film Institute since 2002, first in press communications and as a project manager, then as Head of IT and Director of Administration Department. Prior to joining the Institute Mathias Rosengren was film editor of Bibel magazine, programme manager of the Popcorn Film Festival and a researcher for TV1000 and the Modern Times Group.
Mathias Rosengren has a degree in Information Systems from Umeå University.

Danial Brännström, Head of Cinemateket

Danial Brännström started working at the Swedish Film Institute in 2001. During 2019 and 2020 he was responsible for the Film Institute’s digital strategy. Before Danial Brännström started working at the Film Institute he studied film within the programme of Humanities at Stockholm University.

Lena Glaser, Head of Film Funding

Prior to joining the Film Institute Lena Glaser worked at SVT in several different roles in both business and program management regarding content, digital services, strategies, and rights. She has worked with the genres film and drama, culture, entertainment and children and youth, and she has a vast experience of digital transformation, both strategic and operative, including the start and development of SVT Play.  

Monica Swärd, acting head of communications

Monica Swärd Photo Pelle T NilssonMonica Swärd has more than 20 years of experience in communication and marketing. She has mainly worked in banking and insurance and has been responsible for branding issues. Monica has an education from the Berghs School of Communication.

Åsa Wahlström, Head of Human Resources

Åsa Wahlström has 20 years of experience in HR work, both as HR Manager and as an HR Consultant via her own company. She has worked in a variety of industries, in companies of different sizes, and in diverse areas of collective agreement. Most recently, she worked in the hospitality industry, where she was the HR Manager at one of Sweden's largest privately-owned entertainment groups. Åsa Wahlström has a degree in Behavioral and Social Sciences from Stockholm University. She has also studied Business Administration, Political Science and Labour Law.

Jonas Westberg, Head of Finance

Jonas Westberg Foto Pelle T Nilsson

Jonas Westberg has worked at Arla with financial control and business planning as a consultant. He has also worked as Finance Manager with overall responsibility for the finance function at a distributor within grocery trade and has had various positions in the public sector as well, at the Swedish Forest Board and the County Administrative Board of Västernorrland.