Swedish Film Institute
Filmhuset exteriör dag
Filmhuset / The Film House. Photo: Mark Standleyarlberg

The Management Group

Information about Swedish Film Institute management group. For press images, follow link at bottom of the page.

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VD Anna Serner

Anna Serner is the CEO of the Swedish Film Institute. She took up the post on October 1st 2011.

Before assuming her position at the Swedish Film Institute Anna Serner was Managing Director of the Swedish Media Publishers' Association (Tidningsutgivarna), where she was active in public debate on freedom of speech and the media's role in society.

Prior to this she ran her own marketing communications consultancy business, and was also CEO of the Advertising Association of Sweden (Reklamförbundet) from 1998-2006.

With a degree in law, Anna has a wide experience of board level appointments, including Berghs School of Communication, Folkoperan, United Minds, Fanzingo and the magazine Dagens Samhälle. She has also served as an expert on various Swedish government commissions, including one on copyright (2010). In addition, she undertook a two-year course in practical filmmaking at the Stockholm School of Film as well as film studies at Stockholm University.

Head of Communications Mia Enayatollah

Mia Enayatollah took up the position as Head of the Communication and Public Affairs Department in February 2020 .

Mia Enayatollah has over 20 years' experience as manager of communication and public affairs from a number of different businesses and vital societal sectors, for example the Swedish National Audit Office, the Government Offices and the partly state-owned companies Business Sweden and SOS Alarm. Mia Enayatollah also has vast experience from the private sector, including Fastighetsägarna Stockholm and the global IT-company Fujitsu.

Mia Enayatollah has a master’s degree in Political Science from Uppsala university.

Head of Organizational Support Maria Ekdahl
Maria Ekdahl took in November 2018 up the post as Head of the department Organizational Support. She is also Head of Finance.

Before taking up the post as Head of Administration Maria Ekdahl worked as interim Head of Finance at the Film Institute.

Maria Ekdahl is a senior economist with many years' experience as finance manager and specialist, and has a background consisting of different roles at Telekom, FMCG and public medical service. She has vast experience of administration-oriented controller-roles as well as from work at both corporate group level and accounting. 

Maria Ekdahl has a master’s degree in Business Economics from Linnaeus University.

Head of Film Heritage Mathias Rosengren

Mathias Rosengren took up the post as Head of the department Film Heritage in February 2015.

Mathias Rosengren has worked at the Swedish Film Institute since 2002, first in press communications and as a project manager, then as Head of IT and Director of Administration Department.

Prior to joining the Institute Mathias Rosengren was film editor of Bibel magazine, programme manager of the Popcorn Film Festival and a researcher for TV1000 and the Modern Times Group.

Mathias Rosengren has a degree in Information Systems from Umeå University.

Head of the Cinemateket Danial Brännström

Danial Brännström took in 2014 up the post as Head of the Cinematheque.

Danial Brännström started working at the Swedish Film Institute in 2001 as a library assistant and has since 2005 worked at the Cinematheque. He was appointed Head of the Cinematheque in 2014.

During 2019 and 2020 he was responsible for the Film Institute’s digital strategy.

Before Danial Brännström started working at the Film Institute he studied film within the programme of Humanities at Stockholm University.

Head of Human Resources Johanna Blückert

Johanna Blückert took in October 2011 up the post as Head of Human Resources (HR).

Previously Johanna Blückert has worked with strategic and operational issues in HR in a number of different businesses, including Biotech and the IT industry, where her responsibilities have included management support, employment law, HR policy and strategy, negotiations with the trade unions and restructuring.

Johanna Blückert has a master’s degree in HR from Umeå University and has also completed studies in German and Psychology.

Head of Film and Society Christina Preisler Schedin

Christina Preisler Schedin took up the post as Head of the department Film and Society in March 2016 .

Christina Preisler Schedin started working at the Swedish Film Institute in January 2010 as Head of the Film House. Before taking up the post as Head of Film and Society she was temporary Director for the same department from January 2015.  

Previously Christina Preisler Schedin has worked with PR and Marketing at the publishing house Alfabeta, acted as a project manager and Head of Content at the production company Jarowskij and producer at Jarowskij Advertising, as well as Head of PR at boo.com in the Nordic division.

Christina Preisler Schedin has a degree in social anthropology from Stockholm University.