Anna Serner, Franklin Leonard, Kaleem Aftab and Emilia Roig
Clockwise from top-left: Anna Serner, Franklin Leonard, Kaleem Aftab and Emilia Roig

Creating the new normal: intersectionality in the film industry

At this years Marché du Film – Festival de Cannes, the Swedish Film Institute co-hosted a webinar on inclusion in the film industry, as a follow up on the progress of the 50/50 by 2020 movement. Creating the New Normal: Intersectionality in the Film Industry, featuring Anna Serner, CEO Swedish Film Institute; Dr. Emilia Roig, Founder and Executive Director, Center for Intersectional Justice; and Franklin Leonard, CEO, The Black List. Moderated by Kaleem Aftab, journalist.

The panel discussed paths toward an inclusive future for the film industry, where the creativity and business acumen of all its stakeholders is fully realized, without prejudice and bias. Panellists weighed in on the state of the industry, talked about creative ways to move forward in the rapidly changing cultural and entrepreneurial landscape, and followed up on the progress of the 50/50 by 2020 movement.

– Our industries are facing an unprecedented situation, with production shutdowns and closed theatres, alongside rising global demands for justice and equality, the topics of gender equality and inclusion are more important now than ever, says Anna Serner, CEO of the Swedish Film Institute. We must lay a solid foundation for the future of the industry, by making sure we have representation on-screen and off-screen: in the stories we tell, in the people who tell them and in the meeting rooms where those decisions are made.

In 2014, the Swedish Film Institute was the first public film financing body to achieve gender parity in public film funding. The Swedish Film Institute launched 50/50 by 2020 at the Cannes Film Festival in 2016. Since then, the initiative has spread globally and the work for gender equality has intensified at all levels of the industry.

The event was broadcasted for market badge holders on Marché du Film Online. Highlighting the Marché du Film’s ambition to contribute to change in the industry, the event was also available on the Marché du Film’s YouTube channel, free and open to the public.

The webinar was held June 22, 5:00 – 6:00pm CET.

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